So, this is what everyone’s freaking out about, huh?

Two llamas – one white, one smaller and black – captivated a continent on Thursday, taking hold of live TV broadcasts and the humans that control and anchor them, who were apparently bored with car chases and found just the right new angle.

Two funny looking animals, which FOX News host Shepard Smith confirmed were actually faster than humans, on the loose in Phoenix, Arizona. “Like a car chase, but more majestic,” declared summary-heavy, layman-aiming news site Vox.

You know, us humans are always trying to figure out will go viral before we produce something desperate to do so… turns out, these llamas have their fingers (or whatever) on the social pulse. They just hide their brilliance behind a funny, dopey face.

“The police and townspeople are trying to round the llamas up, as the news choppers hover,” writes Vox’s Elizabeth Lopatto, in her post-chase diary.

“I’m rooting for the llamas. RUN FREE, RUN FAR, THELMA & LOUISE IT IF YOU HAVE TO, YOU BEAUTIFUL CREATURES.

“The police caught the black llama, but the white one still runs free… for now. UPDATE: The white llama has also been caught. Oh, llama, I am so sorry.”

BuzzFeed is, of course, all over the llama jam-a.

The viral-charged site has published several articles today to capitalize off the South American animal’s no-doubt spike in Google searches – like ‘23 Book Titles That Would Be Better With Llamas‘, ‘Which Runaway Llama Are You?‘, and even ‘The 18 Most Historically Important Moments From The Great Llama Chase Of 2015‘.

Yes, it took until World War I broke out for the French to realize they had been living in a Bell Epoque for 30 or so years, but the news of two hours ago from a retirement community in Arizona is already known as The Great Llama Chase of 2015.